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🏷️ Wholesale to Retail Price Markup Tool
Calculate keystone pricing and custom retail profit margins for wholesale to retail business models.
📝 Enter Your Numbers
📊 Your Results
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Retail Price
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Gross Profit
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Margin %
📘 Complete Guide: Wholesale to Retail Price Markup Tool
Use this free calculator to instantly estimate your numbers. All calculations happen in your browser — no data is stored.
What is standard wholesale to retail markup?
Keystone pricing (2x wholesale = 50% gross margin) is the retail standard. Boutiques markup 2.5-3x. Luxury goods markup 5-10x. Grocery operates on 10-30% markups.
How to calculate MSRP for a new product?
Set MSRP to allow retailers to maintain keystone pricing while leaving you profitable. If manufacturing cost is $5, wholesale at $10, MSRP at $20-$25 for healthy margins at every level.
What is the difference between margin and markup?
Markup % = (Price - Cost) / Cost x 100. Margin % = (Price - Cost) / Price x 100. A 100% markup equals a 50% margin. Many businesses confuse these — always specify which you mean.